Now Sounds was established by Steve Stanley, producer of over 50 Rev-Ola titles. We are dedicated to exploring the untrodden sonic avenues of the creatively fertile West Coast music scene and beyond.

The Cherry Red-distributed label celebrates (but is not limited to) the golden era of popular music (1964-1972) via soft psychedelia, Brill Building, breezy harmony pop, Wilsonian-sploitation, girl groups, Spectorian sound and his imitators, folk rock, downer folk psych, Bacharock, Wrecking Crew/anything recorded at Gold Star Studios, and the best in new music. Our releases include exclusive bonus tracks, lengthy liner notes and unpublished photos!